The Brief
You are tasked with prototyping an extension for Auckland Transport's mobile app that encourages children to opt for public transport instead of a private car. The target age group is around 6 years of age, and you are encouraged to draw upon your own childhood experiences to inform your approach to designing this app. You will decide on the features that are the most relevant and develop them through an iterative design process. Outputs from this exercise will be prototyped and submitted using an industry-standard application.
The Solution
This app has been designed with all aspects of the brief in mind. It contains games to encourage learning about public transport in Auckland among children of the age of six. It contains aspects such as gamification to keep youth entertained.
The Details
This design was created over four weeks as a University of Auckland project. 3rd party assets such as photos, icons, video and audio that comply with Creative Commons licensing were allowed to be used.